Are you struggling to write meaningful content



Diogenes, a Greek philosopher, said “He has the most who is most content with the least”. How truly this has come of age in these times. The one with the most original content in the least words will have the most advantage. 


Content marketing plan has been ranked consistently as one of the top three priorities of marketers for several wars. So how do you differentiate your two cents from the sea of content flooding the minds of your customers? Here is my take on few things you cannot ignore while creating content.

Research what readers want

Research about what questions people are asking. Place yourselves in the shoes of your readers and find out what answers they require. Create a persona of the reader and jump over to his side of the fence. There are several sites as Yahoo Answers which can give you a fair idea. Make a list of these and make sure you cover these when you pen your content. Listen socially!

Find out trends

Find out history trends of particular terms or keywords. With the help of google and other sites get an idea of how the subject has been treated over a period of time.This will help you to understand if your ideas are relevant at today’s times.

Distribute and format content

Do not cramp all of your ideas at one place. Distribute them evenly over the entire write up. At the same time, keep the formatting clear with headings and sub headings .Only one out of five readers go beyond your title.So work on it. Make it easy for everyone to find quickly if the subject is relevant to them. Avoid THDR(Too Hard Didn’t Read).It is an important part of content strategy.

A story with pictures

Now that you have made it clear and simple, put in some pictures and weave a story around it. It will be engrossing and pleasing to the eyes of the reader. Not to mention, images tell a thousand words as well as help in your SEO! Plan your content in advance.

Think original

Original is originality which means ideas should be original. This is something which should be on top of your mind to make your content top class. Nothing ever beats original. Do not agree? Just try once.The foundations of content marketing is laid on this.

Apply Pareto's principle

Pareto’s principle or 80/20 rule now applies to almost everything in life. So what does it mean for content. We can safely decipher that 20% of our content will be viewed 80% of the time. Find out those critical inputs (the "critical few") that you should pay a lot of attention to, and many unimportant inputs (the "trivial many") that you can ignore.

 

Suggest not direct

Make your audience apply your thoughts. Never direct them to do things. Application will make them understand and they will find your content compelling. It will make more sense to your audience if you can justify why they need to read and apply those.

Content creation is an art and science as well. So next time you set out to write some content, keep the above things in mind and let me know the results! Happy Writing!