The word blog comes out of the words- web log. But that alone doesn’t really define blog at all. In a layman’s language, a blog is a website with content that is written frequently and added in a chronological order.
Idea is the pillar:
The most important part of blog writing is the idea.The content and writing style supplements the idea which is like a formula.It should captivate and intrigue the readers.Unfortunately, lot of bloggers take keywords as a base of writing content.Keywords might generate traffic but can never make it popular.
Be honest and loud:
Speak out with your heart.Don’t be afraid of a little controversy.A blog which is honest and of a strong opinion makes the strongest impact.
Keep your title short and simple.The Goldilocks rule can be applied to a perfect T here.Keep your title to no more than120 characters so that it is easily tweetable.
The perfect time :
The right thing at the right time to the right people.The timing of post is quite important to reach out to as many readers.Ideally you should post on weekdays when there is maximum visibility.
Capture senses with visuals:
Make your blog visually interesting.Psychologist Albert Mehrabian demonstrated that 93% of communication is non-verbal.Visual storytelling is poised to be a breakout marketing trend in 2014.If “content is king” then visual is the emperor.
Make a brand of you:
Last but which should come first, is to brand yourself. What do you want people to know about you? Create your story by sharing how you can help others & identify what problems you solve for them first. Share the real you, be vulnerable, honest and don’t try too hard to project perfection